Amazon Partners with Anthropic for Advanced Alexa AI Revamp

New 'Remarkable' Alexa to launch in October, featuring enhanced capabilities powered by Claude AI models.

Amazon's in-house AI struggled with performance, prompting the switch to Anthropic's Claude models.
The upgraded Alexa will be available as a subscription service priced between $5 to $10 per month.
New features include complex conversation capabilities, shopping advice, and improved home automation.
The classic version of Alexa remains free, while the 'Remarkable' version aims to drive significant revenue.
Amazon's partnership with Anthropic reflects a broader industry trend of collaborating with specialized AI firms.