Overview
- Preorders opened Wednesday for Amazon’s first Ember‑branded TV, with shipping on April 22 in the U.S. and Canada and May 7 in the UK and Germany.
- The 55- and 65-inch matte 4K QLED models start at $899.99 and are designed to look like framed art with thin bezels and ambient sensing that adjusts brightness to the room.
- Amazon bundles a curated library of more than 2,000 artworks at no extra cost, including 60 exclusive motion pieces, removing the paid art subscriptions common on rival sets.
- An AI tool called Match the Room suggests pieces based on photos of your space, and Amazon Photos lets you trigger personal slideshows with Alexa+ voice requests.
- The TVs run the refreshed Fire TV interface with Alexa+ and a new voice command that moves a Prime Video stream to another Fire TV device, marking a deeper ecosystem play against Samsung’s category leader.