Amazon Opens Online Grocery Services to Non-Prime Members, Expands Pickup and Delivery Options

Amazon's move to expand its grocery service to non-Prime members allows customers to order from Whole Foods and local retailers, aiming to boost its grocery business growth amid competition from rivals like Walmart and Instacart.

Amazon has expanded its grocery service to non-Prime members, allowing customers to order from Amazon Fresh and soon from Whole Foods and local retailers. This significant expansion in the US is part of Amazon's strategy to boost its grocery business growth and compete with rivals like Walmart and Instacart.
In addition to delivery, Amazon is also expanding the pickup service from Whole Foods to non-Prime members. The delivery and pickup fees for non-Prime members range from $7.95 to $13.95 depending on the order size, while there is no fee for pickup orders where available.
Amazon has also announced that customers can order delivery from local retailers including Bristol Farms, Cardenas Markets, Pet Food Express, Weis Markets, and Save Mart. This move is expected to keep Amazon competitive in the online grocery market, which is dominated by a few big players.
Amazon's strategic expansion promises to bring their grocery services to more than 3,500 cities and towns across the U.S., offering customers the option of 2-hour grocery delivery either from Amazon Fresh or Whole Foods Market.
Amazon has redesigned its Fresh stores in Chicago and Los Angeles based on customer feedback, offering more product selection, better display, and smarter shopping options like self-checkout and Amazon's cashier-less payment option 'Just Walk Out'. The company plans to open more redesigned stores in 2024.