Overview
- Multiple outlets reported that Amazon listed several Apple Watch Ultra 4 configurations at $699.99 between Nov. 2 and Nov. 4, matching the device’s all‑time low and reducing the usual $799 list price by about $99–$100.
- The discounts apply only to specific SKUs such as case color, band style and size, and listings have shown rapid price changes and sellouts, so availability varies by configuration.
- The Ultra 4 is a newly released, higher‑end model that includes Apple’s S11 chip, new Apple Intelligence features like Sound Recognition and Live Rewind, and extended battery claims of roughly 45–50 hours in certain modes.
- Retailers are also clearing prior models and accessories, with some stores offering up to $250 off the older Ultra 3 and simultaneous discounts on items like AirPods Pro 3 and AirTag 2.
- Deal trackers expect continued price volatility through the early Black Friday period and say some Ultra 4 configurations could dip further while others return to full price, so buyers should monitor listings and act quickly if they see a desired SKU on sale.