Overview

• Early feedback has been especially positive among Prime members, underscoring Amazon’s reliability pledge even in ultra-fast deliveries.
• Amazon plans to extend Now to additional Bengaluru neighbourhoods in the coming weeks before rolling out to other major Indian cities.
• Amazon’s launch positions it against established rivals like Blinkit, Zepto and Swiggy Instamart in a sector that now accounts for more than two-thirds of India’s online grocery market.
• Quick commerce accounted for more than 66% of online grocery purchases and about 10% of total e-commerce spending in India last year, according to Flipkart and Bain & Company.
• Bengaluru’s dense urban layout, high smartphone penetration and tech-savvy population make the city a prime testing ground for ultra-fast delivery services.