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Amazon Names Tapas Roy to Lead Devices as S‑Team Member Rob Williams Retires

The move reflects a consolidation of teams within a devices unit under pressure.

Overview

  • Effective Oct. 2, Roy, previously the vice president for Fire TV product and engineering, assumed the devices and services role.
  • An internal memo from senior vice president Panos Panay detailed the leadership change and said the Alexa Smart Vehicle team will move into the broader Alexa group.
  • Williams will advise Panay and remain on the S‑team through the end of 2025 after nearly 12 years at Amazon.
  • Days earlier, Williams promoted Vega, a new Fire TV operating system positioned to replace Android and touted for faster performance at lower cost.
  • The devices and services unit has undergone layoffs and has struggled to roll out generative‑AI Alexa updates, providing context for the leadership and organizational changes.