Amazon Must Comply with EU's Digital Services Act Ad Transparency Requirement

The European Court of Justice dismissed Amazon's request for a suspension, ruling that EU interests outweigh the company's concerns.

The European Court of Justice ruled against Amazon, requiring it to make its online advertising information publicly available.
Amazon's legal challenge against the Digital Services Act's ad transparency requirement was dismissed, emphasizing EU regulatory objectives.
The court found that suspending the requirement could delay achieving a single market for digital services and threaten fundamental rights.
Amazon maintains that it should not be designated as a 'Very Large Online Platform' under the Digital Services Act.
The decision marks a significant step for platform transparency, forcing Amazon to disclose more about its advertising practices.