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Amazon Music Launches Fan Groups Beta in Canada for In‑App Social Listening

The Canada-only beta tests a social listening community inside Amazon Music to boost engagement.

Overview

  • Fan Groups launches today in Canada on iOS and Android, letting listeners create or join public communities organized around artists or genres.
  • Members can post, chat with emoji reactions, and instantly play shared songs without leaving the conversation, including a music-only view and a play-all option.
  • Artists can join and contribute to groups to share content and connect directly with fans.
  • Basic safety controls are available, with admins able to mute members and delete messages and users able to report content or block others, according to a company spokesperson.
  • Amazon says Fan Groups will roll out to the U.S. and additional international markets beginning next year after seeding initial communities in the beta.