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Amazon Music Launches ‘Fan Groups’ Beta in Canada for In-App Music Communities

The test brings human-driven discovery into the service, with expansion to the U.S. plus additional countries early next year.

Overview

  • Fan Groups is live in beta on iOS and Android in Canada, letting listeners create or join communities organized by genres and artists.
  • Members can post and chat, share tracks and playlists, and stream songs without leaving the group using a play-all control or a dedicated music tab.
  • Artists can join groups to connect directly with fans and share exclusive material.
  • Anyone can start a group, with tools to mute members and delete messages, and users can report content or block others.
  • Amazon seeded more than 30 groups to spur activity, allows external links in posts, and plans a rollout to the U.S. and other markets early next year as it adds social features to compete with rivals.