Overview
- Amazon Music's 'Explore' feature transforms artist searches into curated journeys, highlighting collaborations, influences, and discography highlights.
- The feature, powered by Amazon Bedrock, integrates with the Maestro AI DJ to enhance music discovery and encourage playlist creation.
- Currently in beta, 'Explore' is available to a subset of U.S. iOS Amazon Music Unlimited subscribers and covers 10,000 artists, including Bad Bunny and BLACKPINK.
- Amazon is gathering user feedback during the beta phase to refine the feature and expand its artist catalog over time.
- This launch underscores Amazon Music's strategy to integrate generative AI and compete with rivals like Spotify by offering innovative user engagement tools.