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Amazon Music Launches AI-Powered 'Explore' Feature in Beta for Deeper Artist Discovery

The new search tool, powered by Amazon Bedrock, offers curated artist insights, collaborations, and AI-generated playlists, now available to select U.S. iOS users.

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Overview

  • Amazon Music's 'Explore' feature transforms artist searches into curated journeys, highlighting collaborations, influences, and discography highlights.
  • The feature, powered by Amazon Bedrock, integrates with the Maestro AI DJ to enhance music discovery and encourage playlist creation.
  • Currently in beta, 'Explore' is available to a subset of U.S. iOS Amazon Music Unlimited subscribers and covers 10,000 artists, including Bad Bunny and BLACKPINK.
  • Amazon is gathering user feedback during the beta phase to refine the feature and expand its artist catalog over time.
  • This launch underscores Amazon Music's strategy to integrate generative AI and compete with rivals like Spotify by offering innovative user engagement tools.