Overview
- The service debuts with roughly 5,000 items for rapid delivery, including groceries, fresh and frozen foods, over‑the‑counter medicines, pet supplies, home goods and select electronics.
- Amazon Now is live in 10 cities including Mexico City, Guadalajara and Monterrey, with availability limited by postal code.
- During the initial phase, Prime members get no delivery fee, while other customers pay 53.33 pesos per order and must meet a 60‑peso minimum purchase.
- More than 30,000 restaurants are integrated into Amazon.com.mx through Rappi, enabling food orders directly from Amazon’s platform.
- Amazon relies on Rappi’s rider network and hyperlocal micro‑fulfillment to hit the 15‑minute window, while media reports describe an earlier Amazon stake in Rappi and a possible joint Mexico investment of $120–150 million.