Overview

• Sellers can now generate up to six photorealistic video ads in five minutes or less with options for text animation, background music and branded logo placement.
• The update enables multi-scene ads featuring humans, pets and dynamic motion to showcase products in context.
• A new summarization feature condenses existing footage into ad-ready clips, while a one-click image-to-video mode creates short GIF-style product demos.
• Amazon is targeting small and midsize businesses with the free tool to reduce traditional production time and costs.
• Similar AI advertising platforms from Adobe and Meta have emerged, prompting discussions about automation’s impact on creative industry jobs.