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Amazon Leak Points to 2025 Launch of Vega OS for Fire TV to Replace Android

The shift would give Amazon tighter control over the TV experience, from the homescreen to advertising.

Overview

  • An edited Prime Video–Fire TV job listing referenced “Vega OS” and a 2025 launch before Amazon removed the mention and declined to comment.
  • Two sources told Lowpass on The Verge that Amazon may announce the new TV platform at its Sept. 30 Devices & Services event in New York.
  • Reports describe Vega as an in-house, Linux-based system that uses React Native to let developers build apps intended to run across multiple TV platforms.
  • Amazon does not plan to migrate existing Fire TV devices to Vega and will permit Android-based Fire TVs to continue, creating a split that has tempered developer enthusiasm.
  • The latest Echo Show 5, Echo Hub, and Echo Spot reportedly already use Vega, yet specifics on initial TV hardware and timing remain uncertain and could slip.