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Amazon Launches ZeroOne Unit Led by Xbox Co-Founder for Breakthrough Consumer Tech

The specialized division will integrate computer vision with hardware-driven software concepts to revitalize Amazon’s devices portfolio.

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Overview

  • ZeroOne formally launched in May under vice president J Allard to explore Amazon’s next generation of consumer devices.
  • The group spans Seattle, San Francisco and Sunnyvale, drawing on talent from Alexa, Luna and Lab126 to tackle hardware-driven software projects.
  • Job postings indicate at least one initiative involves conceiving and commercializing computer vision techniques for an unannounced smart-home device.
  • The creation of ZeroOne followed layoffs of roughly 100 employees from Amazon’s devices division earlier this month as the company refocuses its innovation efforts.
  • Although Amazon has a mixed track record in hardware, the timeline for releasing ZeroOne’s products remains undetermined as the company seeks to avoid past missteps.