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Amazon Launches ZeroOne Innovation Team Led by Xbox Co-Founder J Allard

It signals a strategic pivot in Amazon’s devices division toward hardware-software innovation, including computer vision applications for smart-home products.

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Overview

  • J Allard officially leads ZeroOne after joining Amazon in September 2024, reporting to Panos Panay in the devices and services division.
  • ZeroOne is recruiting senior applied scientists, product marketers, and customer insights managers to drive its hardware-software projects.
  • J Allard and Panos Panay both joined from Microsoft, combining their experience from Xbox, Zune, Surface, and Windows 11 to spearhead product innovation at Amazon.
  • The unit pulls in staff from Alexa, Luna gaming services, and acquisitions like Lightform to fast-track prototyping of new devices.
  • About 100 employees from Alexa, Amazon Kids, and Lab126 were laid off earlier this month, highlighting a shift toward prioritized innovation.