Overview
- Amazon launched the Prime Deal Days on Tuesday, October 6, 2026, running 48 hours with new offers released several times a day.
- Access to the sale is restricted to Prime members, though eligible new customers can use a 30-day free trial; standard Prime costs €8.99 per month or €89.90 per year.
- Amazon-owned products and device lines are seeing some of the deepest cuts, and outlets highlighted high-value examples such as the Dreame A2 lawn robot reported about €1,050 off.
- Consumer groups and journalists warn that some discounts use inflated reference prices or manufacturer UVPs, so shoppers should compare prices on tools like Idealo, Honey or Billiger.de before buying.
- Many offers are limited-quantity lightning deals that can sell out fast, Amazon promises next-day or same-day delivery in some metro areas, and the event is positioned to kickstart early holiday shopping.