Overview

• The Amazon Summer Beauty Event runs from April 28 to May 11, 2025, featuring daily deals across beauty categories.
• Shoppers can save up to 55% on products from leading brands like Laneige, CeraVe, Olaplex, Armani Beauty, and Clinique.
• The event includes discounts on skincare, makeup, hair care, beauty tools, and premium beauty items like K-beauty favorites.
• No Amazon Prime membership is required to access the deals, making the sale widely accessible to all customers.
• The sale coincides with Amazon's strategy of seasonal beauty promotions, competing with retailers like Sephora for consumer attention.