Overview
- Amazon activated same-day perishables delivery for Prime members on August 13 in over 1,000 U.S. cities, providing free service on orders above $25.
- Prime subscribers with orders under $25 face a $2.99 delivery fee while non-Prime customers pay $12.99 per same-day grocery order.
- Perishable items will ship from Amazon’s repurposed same-day fulfillment centers instead of Amazon Fresh or Whole Foods Market.
- The company is deploying AI-based demand forecasting to stock local delivery centers with community-specific fresh items.
- The expansion is expected to intensify competition with Walmart+, Kroger and Target in the fast-delivery grocery market.