Overview

• The event is live October 7–8 in core markets such as the US and UK, while Canada’s sale runs October 7–10.
• Access to the lowest prices requires a Prime membership, with free trial options highlighted by multiple outlets.
• Amazon’s own devices see the steepest reductions, with reporting of savings up to about 70% on items like Fire tablets, Echo speakers and Kindles.
• Tech and TV deals are widely featured, with many picks advertised up to roughly 50–60% off across brands including Apple, Samsung, Hisense and TCL.
• UK coverage flags a new‑member TopCashback stack that drops the Fire TV Stick HD to an effective ~£4.55, and Amazon has confirmed Fire TV Stick promotional pricing ends at 23:59 on October 14.