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2d ago

Amazon Launches Longest-Ever Four-Day Prime Day With $23.8 Billion Sales Forecast

Retailers have launched rival sales to capture consumer demand generated by Amazon’s extended summer promotion.

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FILE - Amazon employees load packages on carts before being put on to trucks for distribution for Amazon's annual Prime Day event at an Amazon's DAX7 delivery station, July 16, 2024, in South Gate, Calif. (AP Photo/Richard Vogel, File)
Packages are transported on a conveyor belt at the Amazon warehouse on Prime Day, in Melville, New York, U.S., July 11, 2023. REUTERS/Soren Larson/File Photo
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Overview

  • The sale runs July 8–11, extending Prime Day to 96 hours for the first time since its 2015 debut.
  • Adobe Analytics projects U.S. online spending will climb 28.4% to $23.8 billion, up from last year’s $14.2 billion.
  • Shoppers are tapping generative AI tools to scout deals and jump-start back-to-school shopping across electronics, apparel and home goods.
  • Prime members can claim Football Manager 2024 for free through Prime Gaming as an exclusive event perk.
  • Major chains including Boots, Argos, Currys, River Island and Very have rolled out concurrent sales to vie for shopper dollars.