Overview

• Lens Live is available today to tens of millions of shoppers on the Amazon iOS app in the U.S., with a broader U.S. rollout planned and no international timing announced.
• Users can pan their camera to scan scenes in real time and see matching products in a swipeable carousel at the bottom of the screen.
• Shoppers can tap to focus on a specific item, add matches to cart with the plus icon, or save to wish lists with the heart icon without leaving the camera view.
• Rufus integration surfaces AI-generated summaries, suggested questions, and quick answers directly under the product carousel.
• The system uses an on-device object detection model for instant recognition and relies on Amazon SageMaker, AWS-managed OpenSearch, and visual embeddings to match against the product catalog, and it complements existing photo, upload, and barcode search modes.