Overview

• Lens Live scans what the camera sees and surfaces matching product listings in a swipeable carousel for instant comparison.
• Users can tap to focus on an item, add matches to the cart with a plus icon, or save them to wish lists without leaving the camera view.
• Rufus provides short summaries and suggested questions under the carousel to deliver quick product insights during browsing.
• The system pairs an on‑device object detection model with AWS OpenSearch, SageMaker, and deep visual embeddings to match against billions of listings.
• The rollout starts on the Amazon Shopping app for iOS to tens of millions in the U.S., extends in the coming weeks, keeps traditional Lens options, and draws comparisons to Google and Pinterest tools with a stronger purchase emphasis.