Overview
- The new section operates as a store within Amazon, with separate search, cart and checkout in the app and on desktop.
- The catalog caps prices at €20, includes thousands of items across fashion, home and lifestyle, with many under €10 and some at €1.
- Orders ship free from €15 (otherwise €3.50), with extra savings of 5% over €30 and 10% over €50.
- Returns are free within 15 days via a simplified drop‑off process, as Amazon highlights verified reviews and compliance checks as key differentiators, echoing remarks from VP Dharmesh Mehta.
- After pilots in the U.S., U.K. and Germany, the Italian rollout marks a targeted move to counter low‑cost rivals and could inform broader expansion.