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2w ago

Amazon Launches Haul Discount Portal in Germany

Haul lets selected users browse a budget-focused section in the Amazon app offering mostly sub-10 euro items shipped directly from China with free returns to meet rising competition from Asian shopping portals.

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Overview

  • Amazon Haul went live in Germany on June 6 as an integrated section of Amazon’s website and app with early access for selected customers.
  • The portal showcases thousands of products priced at 20 euros or less, with the majority costing under 10 euros across fashion, home and lifestyle categories.
  • Orders ship directly from Amazon’s logistics center in China with delivery expected within two weeks and free shipping on carts over 25 euros.
  • Customers receive extra discounts of 5 percent on orders over 50 euros and 10 percent on orders over 75 euros and can return items within 15 days at no additional cost.
  • Haul products undergo Amazon’s safety and quality checks and feature trend-driven sections like “Social faves” and “Y2K” to attract younger, budget-conscious shoppers.