Amazon Launches Discount Storefront to Rival Temu and Shein

The new platform will feature ultra-low price caps on items shipped directly from China, marking a strategic shift for the e-commerce giant.

Amazon's new storefront imposes strict price caps, including $20 for sofas and $13 for guitars, to compete with low-cost retailers Temu and Shein.
Products will be shipped from a fulfillment center in Guangdong, China, with shipping times ranging from nine to 11 days.
Sellers will benefit from reduced fulfillment fees, with costs significantly lower than Amazon's domestic shipping rates.
Concerns about product quality and ethical sourcing are raised, as similar platforms have faced scrutiny over labor practices.
The move comes amid slowing growth in Amazon's retail sales, prompting the company to explore new strategies to attract budget-conscious consumers.