Amazon Launches Budget Grocery Brand Amid Economic Struggles

The new 'Amazon Saver' line aims to help consumers manage grocery costs with items priced mostly under $5.

Amazon's new private-label brand, Amazon Saver, offers essential grocery items both online and in Amazon Fresh stores.
Most items in the Amazon Saver line are priced below $5, with additional discounts for Amazon Prime members.
The launch follows similar moves by Walmart and Target, which have introduced their own budget-friendly grocery brands this year.
Despite cooling inflation, many American consumers continue to face financial difficulties, leading to increased demand for low-cost grocery options.
Private-label brands like Amazon Saver, Walmart's Great Value, and Target's Dealworthy are becoming more popular as consumers seek to stretch their budgets.