Overview

• Amazon’s midsummer sale runs from July 8 to July 11, marking its first extension beyond 48 hours.
• Day one deals are focused on deep discounts for electronics and gadgets exclusively for Prime members.
• Shoppers can unlock the best savings through a free one-month Prime trial that auto-renews at £8.99 per month.
• Past Prime Days have featured discounts that undercut typical Black Friday prices on select tech items.
• Major UK retailers including Boots, Argos, Currys and River Island have launched parallel summer sales this week.