Amazon Launches Beta Test of AI-Powered 'Buy for Me' Shopping Feature

The new tool enables U.S. users to purchase products from third-party sites directly within the Amazon app, leveraging agentic AI for seamless transactions.

Amazon's 'Buy for Me' feature is now in beta testing for a limited group of U.S. users on iOS and Android devices.
The feature uses Amazon's Nova AI and Anthropic's Claude models to securely handle encrypted user data and complete purchases on third-party websites.
'Buy for Me' integrates with Amazon's shopping experience, displaying eligible third-party products under a 'Shop brand sites directly' section in search results.
Delivery, returns, and customer service for purchases made through the feature are managed by the third-party brands, not Amazon.
Amazon plans to expand the feature to more users and brands based on feedback, reflecting its broader strategy to enhance AI-driven e-commerce solutions.