Overview
- The service is live across most major UAE areas with 24/7 ordering, and some locations report deliveries in as little as six minutes.
- Prime members get free delivery on Amazon Now orders above AED 25 or pay AED 6 for smaller baskets, while the 2-hour tier is free above AED 100 or AED 3 otherwise.
- Ultrafast fulfillment is enabled by micro-fulfillment sites embedded in neighborhoods and partnerships including Emirates Post’s 7x network and grocery partners Lulu and Al Othaim.
- Amazon rebuilt core systems for hourly inventory replenishment and is using AI and machine learning to manage hyperlocal, perishable inventory.
- The company cites strong early uptake with daily orders growing over 40% month over month and plans to expand to more UAE locations and into Saudi Arabia and Egypt without a set timeline.