Amazon Launches Amazon MX Player After Acquiring MX Player Assets

The new ad-supported streaming service combines Amazon miniTV and MX Player to reach 250 million users in India.

Amazon completed the acquisition of MX Player assets for an estimated $100 million in an all-cash deal.
The merger of Amazon miniTV and MX Player forms Amazon MX Player, offering a wide range of shows in multiple languages.
Amazon MX Player will provide content including popular Indian series and international shows dubbed in local languages.
The platform will be accessible through Amazon's shopping app, Prime Video, Fire TV, and connected TVs.
Amazon aims to leverage its advertising technology to enhance brand reach across its large Indian user base.