Overview

• Amazon made Alexa+ generally available in the United States following a beta, unveiling it alongside new hardware at a New York event.
• Pricing is set at $19.99 per month in the U.S., with no additional charge for existing Amazon Prime subscribers.
• Alexa+ integrates Ambient AI across devices, using Ring cameras for person recognition and proactive greetings, plus Fire TV for natural‑language search such as finding shows by theme or an actor on screen.
• Users can create smart‑home routines with plain speech, and the assistant is designed to operate in the background and step in only when needed.
• Amazon plans expansions starting with new betas in countries including Germany and Austria, but it has not given launch dates or detailed what features will reach Europe.