Overview

• The upgraded assistant can reason, plan, and take multi-step actions on a seller’s behalf with explicit approval.
• It monitors account health, flags potential policy or safety issues, and can implement fixes to prevent suspensions.
• It actively optimizes inventory, highlights slow-moving products, suggests pricing or removals, and prepares shipment recommendations across FBA and Amazon Warehousing and Distribution.
• Agentic capabilities extend to advertising through Creative Studio, producing tailored ad concepts via conversational prompts and explaining the approach.
• The tool is available to all U.S. sellers now with expansion to other countries in the coming months, and Amazon says it does not currently plan to charge; 1.3 million sellers have already used its generative listing tools for product listings.