Amazon Launches 15-Minute Grocery Delivery Pilot in India

The quick commerce trial in Bengaluru marks Amazon's entry into India's $6 billion rapid delivery market.

Amazon is piloting a quick commerce service in Bengaluru, India, offering grocery and daily essentials delivery in 15 minutes or less.
The service positions Amazon as the sixth major player in India's growing quick commerce market, which has reached $6 billion in annual sales.
India is the only market where Amazon is testing this rapid delivery model, highlighting its strategic importance for the company.
Competitors like Zomato-owned Blinkit, Swiggy Instamart, and Flipkart have already established similar services with delivery times as fast as 10 minutes.
Amazon's move reflects its focus on expanding convenience for customers in India, a key e-commerce market where it has invested over $7.5 billion in the past decade.