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Amazon Launches 10-Minute Now Delivery Service in New Delhi

Following a Bengaluru pilot, the rollout signals Amazon’s push into India’s $6 billion quick-commerce market.

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`Amazon Now' tab now appears within the app in select pincodes it is available in, and the company intends to launch the offering in other cities soon.
Amazon (1)

Overview

  • Amazon Now is live in select pin codes across New Delhi, offering everyday essentials delivered in as little as 10 minutes.
  • Prime members have given positive early feedback, prompting Amazon to plan metro expansions over the coming months.
  • The New Delhi launch follows June tests in Bengaluru and marks Amazon Now’s second city deployment since December.
  • Amazon has opened five new fulfillment centres and pledged $233 million to strengthen its logistics network beyond major metros.
  • The service will pit Amazon directly against quick-commerce leaders Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes in India’s rapidly growing segment.