Amazon Invests in Spotter to Boost Creator Economy

The tech giant's partnership with Spotter aims to expand opportunities for digital creators through content and retail channels.

Amazon has acquired a minority stake in Spotter, a company that supports digital creators with capital and services.
The partnership will provide Spotter's creators access to Amazon's platforms, including Prime Video, Twitch, and Amazon Live.
Spotter has distributed over $940 million to creators, including popular YouTubers like MrBeast and Dude Perfect.
Financial details of Amazon's investment remain undisclosed, but the collaboration promises new business opportunities for creators.
Spotter's tools, such as the AI-powered Spotter Studio, help creators enhance video production and monetization.