Amazon Introduces Rufus, AI-Powered Shopping Assistant

Rufus, Amazon's new AI chatbot, aims to revolutionize online shopping by providing personalized assistance and product recommendations.

Rufus is designed to help customers make informed shopping decisions by answering questions, offering product comparisons, and providing recommendations.
The AI chatbot is trained on Amazon's extensive product catalog, customer reviews, and information from across the web.
Initially available to a select group of U.S. customers in beta, Rufus will be rolled out to more users in the coming weeks.
Named after a Welsh corgi owned by two of Amazon's earliest employees, Rufus represents a significant advancement in Amazon's AI capabilities.
Amazon plans to continuously improve Rufus based on customer feedback and expand its features over time.