Overview
- Amazon's new ad formats on Prime Video allow users to shop directly from their screens during pauses and ad breaks.
- Interactive pause ads will display products and offer ‘Add to Cart’ options, enhancing viewer engagement with brands.
- Shoppable carousel ads enable viewers to browse multiple products during commercial breaks, resuming content when interaction ends.
- Brand trivia ads provide product information and rewards, aiming to educate and incentivize purchases.
- Despite the new features, viewers can opt out of ads by paying an additional monthly fee, amidst mixed reactions from the subscriber base.