Amazon Introduces Fixed Pricing for Telehealth Treatments

Prime members gain access to affordable care for common conditions, challenging competitors like Hims & Hers.

Amazon's new telehealth service offers fixed pricing for treatments such as hair loss, erectile dysfunction, and skin care to Prime members.
Hims & Hers stock plummeted by 15% following Amazon's announcement, highlighting the competitive impact.
The service includes upfront pricing for both telehealth consultations and medications, with no hidden fees beyond the Prime membership.
Prime members can receive medications delivered to their doorstep, often within hours, through Amazon Pharmacy.
Amazon's expansion into healthcare builds on previous acquisitions, including PillPack and One Medical, enhancing its telehealth and pharmacy services.