Amazon Introduces Alexa+ With Generative AI for Smarter Home Assistance

The new Alexa+ aims to deliver conversational, personalized, and action-oriented AI capabilities, launching for select devices in March.

Amazon's Alexa+ integrates generative AI to provide more natural, conversational interactions and personalized assistance tailored to user preferences.
The assistant is designed to be action-oriented, capable of tasks such as shopping, scheduling, and managing smart home devices across thousands of supported services.
Alexa+ introduces features like voice-enabled routine creation, contextual media navigation, and integration with services like Ring, Amazon Fresh, and OpenTable.
The service will cost $20 per month but will be free for Amazon Prime members, with early access starting in March for select Echo Show devices.
Although focused on enhancing in-home experiences, Amazon plans to expand Alexa+ functionality to mobile and automotive platforms through its app and web interface.