Amazon Introduces Alexa+ with Generative AI for $20 Monthly

The upgraded voice assistant offers advanced natural language capabilities and smart home integration, included free for Prime members.

Alexa+ is Amazon's generative AI-powered upgrade to its virtual assistant, launching in March for $19.99 per month or free with an Amazon Prime membership.
The AI assistant features more conversational interactions, multi-command processing, and the ability to maintain context in conversations.
Alexa+ integrates with smart home devices, allowing users to control lighting, appliances, and routines through natural language commands without needing precise phrasing.
The assistant introduces advanced functionality like analyzing documents, managing schedules, and ordering groceries from various providers, including Whole Foods and Amazon Fresh.
Amazon plans to release a new lineup of Alexa-compatible devices in the fall, described as 'beautiful' by CEO Andy Jassy, to complement the upgraded assistant.