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Amazon Introduces Alexa+ with Generative AI and Subscription Model

The revamped voice assistant offers enhanced conversational abilities and task automation, rolling out in March with free access for Prime members.

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Amazon Alexa
Amazon Alexa

Overview

  • Alexa+ integrates generative AI to enable natural conversations, multitask handling, and personalized interactions by remembering user preferences and context.
  • The service includes features like browsing documents, setting up routines through voice, booking services, and interacting with partner apps like Uber and Prime Video.
  • Alexa+ will cost $19.99 per month for non-Prime users but is included for free with Amazon Prime memberships, with early access starting next month in the U.S.
  • The new AI-powered assistant will initially be available on select Echo Show devices, with broader compatibility expected in the future.
  • Amazon's investment in AI technology, including partnerships with Anthropic and its own Bedrock models, underpins Alexa+'s capabilities.