Amazon Introduces Alexa+ with Generative AI and Subscription Model

The revamped voice assistant offers enhanced conversational abilities and task automation, rolling out in March with free access for Prime members.

Alexa+ integrates generative AI to enable natural conversations, multitask handling, and personalized interactions by remembering user preferences and context.
The service includes features like browsing documents, setting up routines through voice, booking services, and interacting with partner apps like Uber and Prime Video.
Alexa+ will cost $19.99 per month for non-Prime users but is included for free with Amazon Prime memberships, with early access starting next month in the U.S.
The new AI-powered assistant will initially be available on select Echo Show devices, with broader compatibility expected in the future.
Amazon's investment in AI technology, including partnerships with Anthropic and its own Bedrock models, underpins Alexa+'s capabilities.