Amazon Introduces Alexa+ with Advanced AI Capabilities

The upgraded Alexa+ promises natural conversations, contextual understanding, and deeper smart home integration, but comes with a subscription fee.

Amazon unveiled Alexa+, an enhanced version of its virtual assistant, featuring generative AI for more natural and context-aware interactions.
Alexa+ can remember previous conversations, process complex requests, and answer questions without requiring repeated wake words.
The assistant integrates with third-party apps and smart home devices, enabling tasks like playing specific songs, booking tables, or reviewing security camera footage.
Amazon collaborated with Anthropic's Claude language model and invested $4 billion in its development, combining it with its own Nova AI model.
Alexa+ will cost $19.99 per month, though it is included for Amazon Prime members, and will initially launch in the U.S. only.