Amazon Introduces AI-Powered Voice Search for Fire TV

New feature aims to simplify content discovery with natural language queries, but early reviews highlight reliability issues.

The AI search can find content based on natural language inputs like plot points and actor names.
Amazon's large language model powers this feature, trained on data from IMDb and other sources.
Initial hands-on reviews reveal mixed results, with some queries returning outdated or irrelevant suggestions.
The feature is available on Fire TV devices running Fire OS 6 or higher starting May 31.
Future updates are expected to improve conversational capabilities and search accuracy.