Amazon Introduces AI-Powered Dubbing for Prime Video Content
The streaming platform will use AI to provide multilingual dubbing for 12 films and series, raising concerns about the future of the dubbing industry.
- Amazon announced the use of AI-generated dubbing for 12 films and series on Prime Video, offering versions in English and Spanish for the Latin American market.
- The initiative targets titles that previously lacked human dubbing due to limited commercial viability, such as 'Mi Mama Lora' and 'La Légende du Cid.'
- Quality assurance will involve professional oversight before the AI-dubbed content is made available to viewers.
- Proponents highlight AI dubbing's ability to expand accessibility for niche content, while critics warn of potential job losses in the global dubbing industry, which employs thousands in countries like France.
- This marks a significant step in AI applications for streaming platforms, with Amazon being the first major service to use AI dubbing for fictional content.
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