Amazon Introduces AI-Generated Contextual Imagery Tool for Product Advertisements

New tool simplifies ad design through AI-generated backgrounds and themes for product images, aiming to improve click-through rates and enhance user experience.

Amazon has introduced a new AI-powered tool, currently in beta, that allows advertisers to enhance product images by generating a background from a description and theme, aiming to improve ad engagement.
Advertisers can use the tool by uploading a product image, typing a description of the desired background, selecting a theme and generating the scene. The process can be repeated with different descriptions to refine the appearance and performance of the image.
This AI image generation technique has been likened to other similar tools such as OpenAI's DALL-E 3 and Midjourney, offering additional features such as the inclusion of thematic props and objects that augment the generated background.
Amazon believes that situating products in lifestyle context, created by this tool, can lead to a noticeable increase in click-through rates. According to their statement, ads that used this feature saw 40% higher click-through rates as compared to traditional product images.
The new tool aims to assist advertisers, especially those without in-house design capabilities, to create engaging and brand-themed images with ease, removing the creative and financial barriers of ad design.