Amazon Introduces AI-Aided Dubbing for Select Prime Video Titles

The pilot program offers AI-generated dubs in English and Latin American Spanish, sparking concerns over the future of voice acting and artistic integrity.

Amazon Prime Video has launched a pilot program using AI-aided dubbing for 12 titles, including the animated feature 'El Cid: La Leyenda.'
The AI-generated dubs are available in English and Latin American Spanish, with Amazon claiming the initiative will make more content accessible to global audiences.
Critics argue that AI dubbing lacks the emotional depth and cultural nuance of human voice actors, raising concerns about its impact on the voice acting industry.
Anime fans and professionals have expressed particular concern, fearing the technology could undermine the artistry and passion central to the genre's dubbing process.
While some reviewers found the AI dubs passable in certain contexts, they noted significant limitations in emotional expression and natural delivery, with many calling for the preservation of human-led dubbing.