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Amazon Introduces 16 GB Kindle Colorsoft and First Color E-Reader for Kids

The 16 GB model debuts at $249.99 with a three-month Kindle Unlimited trial.

© Amazon
child reading comic on Kindle Colorsoft Kids device
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Overview

  • Amazon’s new 16 GB Kindle Colorsoft arrives at $249.99 with a high-contrast color E Ink display, fast page turns, an adjustable warm light, waterproof design and three months of Kindle Unlimited.
  • Kindle Colorsoft Kids is priced at $269.99 and includes a one-year Amazon Kids+ subscription, a kid-friendly cover, Vocabulary Builder, Word Wise, OpenDyslexic font support and Bluetooth for audiobooks.
  • The original 32 GB Kindle Colorsoft Signature Edition remains available at $279.99, adding an auto-adjusting front light and wireless charging.
  • All Colorsoft models offer weeks of battery life and preserve core e-reader features as they extend color reading to budget-minded adults and young readers.
  • Amazon reports that Colorsoft users read hundreds more pages than on other Kindles and that children who enjoy graphic novels spend 46% more time reading than typical Kindle Kids users.