Overview

• Amazon is advertising deep category discounts, including up to 40% off on smartphones, up to 80% on electronics, fashion and home, and up to 65% on TVs and appliances, with over 100,000 products on discount and 30,000+ new launches.
• Festival payments include a 10% instant discount on SBI credit and debit cards, unlimited cashback on the Amazon Pay ICICI Bank Credit Card, and Amazon Pay travel deals such as up to 20% off flights, 45% off hotels and 17% off bus bookings.
• The company says it has expanded operations with 45 new delivery stations, 12 fulfillment centers and 6 sort centers, creating about 150,000 seasonal jobs and enabling broader same-day and next-day delivery coverage versus last year.
• Amazon will deploy AI shopping tools such as the Rufus assistant for comparisons and price history, AR View for visualization and AI Review Highlights to help customers evaluate products.
• Engagement pushes span Prime Video and MX Player programming, targeted offers for Amazon Business users and Amazon Bazaar shoppers, and outreach via more than 100,000 creators through the Amazon Influencer Program.