Amazon in Advanced Talks to Invest in Bankrupt Diamond Sports Group

Potential deal could make Prime Video the primary streaming platform for Diamond's sports content, bolstering Amazon's position in the sports streaming domain.

Amazon is reportedly in advanced talks to invest in Diamond Sports Group, a regional sports programmer that holds broadcasting rights for over 40 major sports teams across the U.S.
Diamond Sports Group, which filed for bankruptcy earlier this year, could see Amazon's Prime Video becoming the primary streaming platform for its extensive sports content.
The potential deal aligns with Amazon's growing interest in sports content, having already secured rights for National Football League games and eyeing a future deal with the NBA.
Diamond Sports Group has faced challenges due to the increasing trend of cord-cutting, with consumers shifting from cable subscriptions to streaming services.
The deal, if finalized, would not only reshape Diamond Sports Group’s trajectory but also solidify Amazon’s position as a formidable player in the sports streaming domain.