Amazon Hit with Class-Action Lawsuit Over Prime Video Ads

The lawsuit accuses Amazon of deceptive practices by requiring additional payment for ad-free streaming, contrasting with other services' approaches.

Amazon faces a class-action lawsuit over introducing ads to Prime Video, alleging false advertising and deceptive practices.
The lawsuit, filed on behalf of California resident Wilbert Napoleon, claims Amazon changed the terms of ad-free streaming without proper notice, requiring an additional $2.99/month for ad-free viewing.
Amazon's move to include ads in Prime Video contrasts with other streaming services like Netflix and Disney+, which offer separate ad-supported plans.
The lawsuit seeks unspecified monetary damages and an injunction against Amazon's alleged deceptive conduct, with Prime Video ads expected to generate over $3 billion in revenue in 2024.
Amazon maintains the right to change subscription offers and content availability, but the lawsuit highlights the frustration of subscribers over unexpected changes.